Capacity Building Workshop: Behavioural Design in Product Innovation

Behavioural design investigate questions like how we form habits, how we make decisions, and how different kinds of bias impact our thinking. By bringing knowledge from psychology and behavioral economics to product design, we can we can develop products, services and systems that are aligned to how our brains work. Users can then achieve their goals more easily and with less cognitive effort as the processes are less confusing or faster, decisions are easier, or generally speaking, reduce the things our brains would struggle with.

In this interactive workshop delivered by Mr Oscar Venhuis (Chief Product Officer, EQ Lab), we will explore the following topics

• What is Behavioural Design and how it impacts product innovation
• Explore cognitive biases and learn how to use them
• Tips on how to create behaviour-changing ideas and campaigns

Date: 28 Oct, 2022 (Fri)

Time: 6-8pm

Venue: Flat C, 7/F, Tsuen Tung Factory Building, 38-40 Chai Wan Kok Street, Tsuen Wan

Language: English

About the speaker

Mr Oscar Venhuis (Chief Product Officer, EQ Lab)

Based on Lamma island in Hong Kong, Oscar Venhuis co-founded theDesk, a coworking operator with multiple workspaces in Asia. Earlier this year he exited theDesk to broaden his horizons and pursue a fresh challenge. In his current role as the interim CEO of Happyer Skills, he is responsible for designing a new curriculum and driving its international expansion. In 2020 he co-founded EQ Lab. Here, he works with Dr Richard Claydon and leading researchers to develop new science- and cohort-based practices to change smarter, faster.

Oscar spent his formative years in Groningen, the Netherlands, and after his BA in The Netherlands, Oscar was the first student to be accepted to attend the inaugural 2-year MA Accessories Programme at the Royal College of Art (RCA) in London but dropped out after a year to pursue his professional career in design. In 2007, he graduated with a MA (distinction) in Design Management from Birmingham City University, U.K. and is considering a PhD proposal that will investigate how art critique practices impact outcomes.

In his spare time he produces and hosts The Last Supper, a weekly podcast featuring emergent and established artists, gallerists, curators, and collectors in Asia.

Funded by the Hong Kong Jockey Club Charities Trust, the Jockey Club AI Community Innovation Programme is a 2.5-year hands-on education programme, bringing together participants from schools, communities, and the industry to learn, play and solve real-world problems with artificial intelligence (AI).